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Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
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Advertiser of the Year: Adidas
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
London Olympics 2012 - Ancona + Associates
Team GB kit for London 2012 Olympics designed by Stella McCartney and Adidas launched
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Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian
The Olympics Just Doesn't Get Social Media | WIRED
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
London Olympics 2012: Stella McCartney designed Team GB kit revealed | LDNFASHION
Official Team GB Olympic Kitby Stella McCartney | Dezeen
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Official Team GB 2012 Olympic Kit by Adidas and Stella McCartney - Mirror Online
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Adidas London Olympics 2012 Adidas T Shirt | Grailed
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